Acclaimed one of America's outstanding bridal salons
We are truly Wisconsins bridal experts. Since 1964, we are proud to have helped over 45,000 brides select the perfect gown.
Veras is the only bridal shop to have won the acclaimed Wisconsin Bride Magazines award as the Best Place to Purchase a Bridal Gown every year since 2007, and we are honored to have been selected again for 2013. We are proud to have been acclaimed as one of Americas best bridal salons, a designation we take very seriously.
Continuing the proud family tradition, Veras daughter Renee welcomes you to our full-service Madison store and to the experience that is Veras.
Keywords: Wedding gowns, bridesmaids dresses, social occasion dresses, shoes, jewelry, headpieces, flower girl dresses
Interview Q&A
How long have you been in business?
Vera's House of Bridal's has been in business since 1964.
What is your primary product or service?
Bridal gowns, bridesmaid dresses, mother of the bride dresses, social occasion gowns, prom, flowergirl and accessories.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
James and Vera Stillmank opened Vera’s House of Bridals in 1964. Vera, a professional seamstress, and James, a professional photographer, opened their first bridal shop in a small farmhouse south of Janesville, where Vera balanced her time between helping brides select their gowns, fitting and sewing the gowns, and raising the couple’s seven children. In 1968, a new larger “house” was built for Vera’s brides in Janesville.
In 1981, Vera’s House of Bridals opened a second location in Madison. After 5 years, this location proved to be too small for the growing business, so Vera designed and built another “house” on Big Sky Drive. This 12,000 square foot Victorian mansion features 16 large showrooms to welcome brides and their friends and family. Featuring over 500 bridal gowns, 350 bridesmaids’ dresses, and a large selection of prom, social occasion and mothers’ dresses, Vera’s is the best place to shop in the midwest. A complete on-site design studio features professionally-trained seamstresses who put the finishing touches on the gowns. For a virtual tour, watch our YouTube video.
In 2003, the Janesville location transitioned to Vera’s Clearance Center, where cost-conscious brides will find wonderful designer sample gowns at a reduced prices.
Vera’s daughter, Renee, our corporate manager, learned about the fashion industry from her family, and then as a graduate of the prestigious Fashion Institute of Technology in New York City. Proud of the three generations of participation in the business, Renee strives to offer the unequaled customer service that only comes from family tradition and dedication.
How do you differentiate yourself from other businesses in your category and area?
We are truly Wisconsin’s bridal experts. Since 1964, we are proud to have helped over 45,000 brides select the perfect gown. Many of our brides have returned with their daughters and granddaughters to experience our atmosphere of elegance combined with friendly and expert service. All of Vera’s employees, from stylists to seamstresses, are trained professionally to best assist you individually and to address your unique needs.
Vera’s is the only bridal shop to have won the acclaimed Wisconsin Bride Magazine’s award as the Best Place to Purchase a Bridal Gown every year since 2007, and we are honored to have been selected again for 2014. We are proud to have been acclaimed as one of America’s best bridal salons, a designation we take very seriously.
Continuing the proud family tradition, Vera’s daughter Renee welcomes you to our full-service Madison store and to the experience that is Vera’s.
How many locations do you have and do you have plans to expand?
Vera's House of Bridals has one main location in Madison, Wisconsin that is open Monday-Saturday as well as a clearance center in Janesville, Wisconsin, which is only open on Saturdays.
Provide detailed directions to your location
https://www.google.com/maps/place/Vera's+House+of+Bridals/@43.058989,-89.520588,16z/data=!4m2!3m1!1s0x0:0x59e1be8d76a15547?hl=en-US
What type of payments do you accept?
Cash, check, Visa and Mastercard.
Which areas do you service?
We have served brides from all areas of the world.
Who owns your company or runs daily operations?
Vera's has always been a family-owned store. Vera still is in most days and her daughter, Renee, is the store manager.
What are your hours of operation?
Monday-Thursday 11am-8pm
Friday 10am-6pm
Saturday 9am-5pm
Closed Sundsays
What is the best compliment anyone can give you?
Knowing a bride is leaving our store feeling confident and beautiful is the reason we do what we do.